Posts Tagged ‘Segmenting’
Click Tracking is one of the easiest ways to not only understand your eMail recipient’s engagement with your eMail content…
By Jenny Lassi
Deliver relevant content to specific segments all in one deployment versus several separate eMail deployments. How? Dynamic content features already inside your HighRoad account.
Every eMail marketer must ensure their data collection methods are sound. The effectiveness of targeting and personalization efforts are only as good as the data used to power them.