 “The integration with our AMS (Avectra’s netFORUM) has been tremendous. It has allowed us to efficiently collect and update information on members and prospects. In the past our process was manual. Today it is automated. Our data is cleaner, our members can customize the communications they receive from ERA, and our Membership sales team is alerted to new prospects as soon as they express interest in the association. That’s a winning formula!”
David Martin
Electronic Retailing Association |
Case StudiesElectronic Retailing Association/ERA gathers business intelligence and supports member preferencesFrom collecting and updating member information to encouraging eMail communication preference management versus globally opting out, ERA benefits from a seamless data integration to increase overall membership value. The HighRoad Solution:
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“Since all of our data runs through Personify, the fact that HighRoad is a TMA Resources partner was the deciding factor in our decision to partner with HighRoad. There are many vendors who claim to integrate with Personify but the fact that HighRoad took the additional step to become a partner showed BIO their commitment to Personify. In the past the IT team would have to pull lists and set up HTML eMails, but with HighRoad most of that can now be done by the end users!”
Chris Love
Biotechnology Industry Organization |
Biotechnology Industry Organization/An interface users of all experience levels understand using integrated data benefits BIOPartnerships with AMS provider demonstrate proficiency while offering BIO immediate access to data for eMail marketing purposes to send targeted, member focused campaigns. The HighRoad Solution:
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“Like most organizations, we have a number of technology tools that need to act as one ‘system’ so the fact that HighRoad Solution integrated seamlessly with Aptify was a critical factor in choosing HighRoad. One of our strategic focuses is mobile and the rendering of eMails on a mobile device is first class. Finally the product’s ease-of-use won over our staff.”
Reggie Henry, CAE
Chief Information Officer ASAE & Center for Association Leadership |
ASAE: The Center for Association Leadership/ASAE required a turn-key eMail marketing solutionASAE required seamless data integration to their AMS database allowing user access to current membership data and full-service template design capability to send brand standard compliant eMail communications. The HighRoad Solution:
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“We were looking for an eMail marketing tool that would be user friendly and would allow us to send complex messages. During our evaluation period we discovered how user friendly the application is, but being new to HighRoad we initially had to make frequent calls to determine what steps we needed to take to get the results we were looking for. Each time we called for help a customer service rep was available and had the knowledge to show us how to get the results we were looking for. Our experience with HighRoad’s customer service was and has continued to be exceptional.”
Bob Gentry
Military Officers Association of America |
Military Officers Association of America/Appeals to younger demographic to grow database of potential MOAA membersMOAA encourages a younger demographic to sign-up for eNewsletters using compelling content with a preference center that highlights membership benefits and member-only eNewsletter options with visual samples that encourages a non-member to convert to a member. The HighRoad Solution:
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“We wanted our e-mail system to tie directly into our CRM, to eliminate both data silos and the need to import lists constantly. HighRoad was able to handle this tricky proposition with aplomb, saving us time and a lot of headaches. The integration with our CRM, combined with the ability to use e-mail subscriber behavior to guide our segmentation, has helped us improve our open and click-through rates year-over-year.”
Brett Meyer
NTEN: The Nonpro fit Technology Network |
Nonprofit Technology Network/Automate member and prospect LifeCycle eMail messages to save time and demand on internal resourcesNTEN has over 20-types of LifeCycle messages for both members, non-members and prospects. From membership join and renewal campaigns to non-member contact and first-time event registration follow-up, an automated solution was desired to ease the workload on internal resources. The HighRoad Solution:
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“We have complex segmenting requirements to send our targeted eMails and manual imports are not an option for our internal resources. Daily data syncs from netFORUM to our HighRoad account make it possible for us to focus on eMail strategy versus manually importing lists. The custom eMail preference center that is integrated to netFORUM allows our members to pick and choose what newsletters we send them. Since the eMail preference center was implemented, we have already noticed a decrease in global opt-outs from our larger volume deployments.”
Andrew Burch |
National Federation of Independent Business/Seamless data syncs of complex segmentation allowing branch offices to send targeted eCommunicationsNFIB required complex data segmentation allowing their branch offices to send targeted eMails and faxes as well as a built-in webinar platform using transactional messaging for registration confirmations. The HighRoad Solution:
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