By Jenny Lassi
Linking to your presence on social media platforms in an eMail is a start. Don’t miss out on a great opportunity to let your eMail recipients share your content with their contacts and friends further extending your reach.
When people are trying to keep up with the Jones’ in the social media arena, ask yourself “Self, what are we getting out of this and is it worth the time?” Many marketers struggle to understand the ROI for social media.
The beautiful thing about Shoutlet social media sharing technology integrated to your HighRoad Solution Campaign eMail account is that once set up, your eMails use the system tag %%SHARE%%, you can set it and forget it. Creating an automatic way to share your content beyond your eMail subscriber base is just another way HighRoad helps socialize your brand and extend your reach.
Another great benefit of sharing is that you can track how many times your content has been shared, who is sharing it and what social media platforms they are sharing to, so you can know who to reward and where your social media team should spend extra time.
How to Start
Once your Shoutlet account is set up and integrated to your HighRoad Solution Campaign eMail account, you can begin to use the integrated share features in any email you would like your eMail recipients to share with any social media platform of their choice.
If you want your eMail recipients to be able to share a message, you can link either text or an image to the Share features. Some standard templates already have this built-in and you can use those or if using a custom template you created, you can simply type “Share This Email” somewhere in your message.
Once you typed out what you want your Share link to say or inserted a Share button graphic to your message then:
- Highlight the text or graphic by left clicking on your mouse over that area.
- Hit the link Share icon inside the editor and select either text link or image link in the Insert Share to Social Link pop-up box.
Note: If your art/graphics department creates your HTML messages offline in an HTML editor like Dreamweaver, they can add the links to Share features for you by linking to the system tag %%SHARE%%.
Once you’ve successfully created the Share Link inside your message, you will see in the “configure” stage of the message creation process for either a standard test or a live message, an area to enter a title, description and link to either a hosted version of this eMail or to a URL on your website that has the content on it you would like to drive people to.
You can deploy your eMail as usual. When your eMail recipient receives the email and clicks on the link, a Shoutlet pop-up box will appear and prompt the recipient to choose the social media platform they would like to Share the eMail on.
They will choose the social media platform and the system will guide them through the process of logging into the platform they chose and once they do, they can add a note if they choose and post to their social media wall. This allows their friends, contacts or followers to interact with your content further extending the reach of your brand.
After the message is sent and recipients of your email have shared your message, you can view the reporting detail in the “message details” and click on the “View Report” link by Share to Social Activity.
Once you click on the link to view the report, the Shoutlet report will display for you the information about how many times your eMail was shared and what social media platforms your content is getting shared to.
If you have any further questions, please don’t hesitate to reach out to Support.