HighRoad’s Transactional Messaging Solution can be used with your HighRoad Campaign eMail tool to give you more control over the look and feel of your transactional messages – all without requiring your IT resources. Once Transactional Messaging is enabled for your HighRoad Campaign eMail Account, either your IT or the HighRoad Professional Services team can use the Transactional API to automate receipts and notifications. Transaction messages use a predefined template inside your HighRoad eMail account that you have access to edit to change marketing text and/or graphics.
Then measure your success with full access to reporting statistics under the reporting tab in the top navigation. Take the HighRoad to un-tap the marketing potential of your transactional messages and transition the transaction to a Life Cycle member relationship.