Green Tips

 

“Green” eMarketing Services that Save You and Your Business Time and Money:

 

recycle eNewsletters/eSurveys & Mobile/Voice Messagingcost 90% less than traditional print mailings, are easy to update, and the distribution process is faster and more efficient, while lowering business costs and decreasing transportation and printing emissions. 

 

 
TIP: Add a text blurb in your eMail footers asking your clients to think twice before printing.
green transportation Web, Video, and Audio Conferencingsaves ~1 ton of Carbon Dioxide emissions and ~$500 per airfare for a cross-country 4-6 hour flight. A 60 mile trip in a SUV/Truck uses .04 tons of Carbon Dioxide emissions. 

 

 
TIP: Check out your carbon footprint savings and present your findings, along with your flight cost savings, to upper management.
green energy FAX Broadcastingcan save time and money through automation; and decrease printing emissions through electronic conversion and delivery of documents. 

 

 
TIP: Print less marketing material and direct clients to your website for more easily updated and recent information.

 

 

NOTE: Depending on your market and membership, it is always good to keep some printable options on the table for those who don’t have access to a computer amongst other reasons.

green leaf

“ The more consumers accept electronic media as a substitute for printed media, the easier it is for politicians and environmental authorities to regulate media that are environmentally more damaging.”

— Mark Glaser, Web Leads, Print Pubs Improve Environmental Impact, MediaShift, May 2007