Section: Data & Delivery
by Jenny Lassi
New Zip Code custom field type available in your Campaign eMail account allowing you to do deployments using Zip Code Radius features.
By Jenny Lassi
Member driven organizations enjoy, on average, much higher deliverability, open rates, click thru rates and higher overall eMail recipient engagement than other types of businesses. So if comparing your metrics to published benchmarks for retailers or other types of businesses, you’re not looking at the big picture.
by Jenny Lassi
One of the more frustrating aspects of eMail marketing is understanding why one of your eMails may not reach your recipient inbox.
by Jenny Lassi
When it comes to deliverability, many factors contribute to your ability to get to your member’s inboxes.
by Jenny Lassi
Is your organization ready for the new Canadian spam law taking effect soon?
by Jenny Lassi
So many factors contribute to whether an ISP routes your messages to an inbox or spam folder. Here are design basics and best practices to help you reach inboxes.
by Jenny Lassi
All senders of commercial eMail should have an abuse@yourdomain eMail alias.
Helpful tips to help your organization trouble shoot why eMails aren’t reaching the inbox…
by
Jenny Lassi
I’m sure you have seen some marketing messages using special characters in their subject lines to make the eMail stand out. Would you like to do something similar?
by Jenny Lassi
by Jenny Lassi & BlueHornet
Since the beginning of May 2012, HighRoad Solution in partnership with the DMS team at BlueHornet have been monitoring issues with clients having delivery issues at Yahoo!.
