Section: HRSNews
By Jeff Baker
Everyone knows that you need to promote your webinar if you want participants to attend. But how often should you reach out to them? What medium(s) should you utilize? When is enough, enough?
Posted June 29th, 2011 in Conference Lounge, HRSNews | No Comments »
By Jenny Lassi
It’s logical to think that the more targeted you are with your eMail marketing campaigns, the higher the open rate and overall engagement will be with the eMail recipient. You would be surprised to know the number of eMail marketers that still continue to send large volume campaigns versus targeted campaigns. Why?
According to Forrester Research, marketers who test consistently and effectively earn up to 25 percent more than those who don’t.
